Telemarketing as a means of accessing customers is growing rapidly, but is usually limited to orders of $300 or less.
a. true
b. false
Ans: b. false
Business
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________ pricing refers to selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business
A) Oligopolistic B) Captive C) Dynamic D) Zone E) Predatory
Business
Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products
A) image B) value C) durability D) safety E) uniqueness
Business