Lee's department store uses the every day low prices strategy. This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and passes these savings on to consumers
Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods. This distribution network allowed them to cut out external suppliers and middlemen thereby driving down business costs further. This implies that the competitive strategy used by this store would most likely focus on ________.A) supply chain efficiency
B) supply chain visibility
C) supply chain effectiveness
D) supply chain sustainability
E) supply chain logistics
A
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Which of the following are bureaucratic rules designed to make it difficult for imports to enter a country?
A. Voluntary export restraints B. Consumer regulations C. Subsidies D. Administrative trade policies E. Public sector regulations
Which of the following questions would be LEAST relevant during the concept testing stage with target consumers?
A) Do you believe the claim that this energy drink will increase mental alertness? B) Are you aware of our company's social responsibility initiatives? C) How much would you pay for this energy drink? D) How often do you buy energy drinks? E) What improvements would you suggest to existing energy drinks (i.e., taste, flavor, packaging, quantity)?