The quota sample does not require selection on a probability basis and is, therefore, much easier to implement than random sample

Which of the following is NOT an advantage of self-administered surveys?

A) reduced cost B) respondent can control the pace of the survey C) no interviewer apprehension D) considerable interviewer-evaluation apprehension E) respondents may be more honest without an interviewer

In analyzing the reach of a brand in social media, it is important to know all of the following except:

A) the buzz sentiment, whether it is positive or negative. B) the trend, if it is increasing, declining, or remaining constant. C) whether the fans are active or passive. D) the number of fans, friends, and followers.