What is marketing? What factors are unique to international marketing?
What will be an ideal response?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. International marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels.
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Under the zero-gross profit approach, the firm only reports profit in the final year of the contract
Indicate whether the statement is true or false.
Companies may use the completed-contract method for all long term contracts
Indicate whether the statement is true or false.