The purpose of body copy is to
a. give the art director words to work with
b. provide details on a product
c. form the persuasive core of your ad
d. impress the reader
c. form the persuasive core of your ad
Communication & Mass Media
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Which of the following concepts is defined as plainly expressing your thought andcrafting a well-defined informative purpose and employing accessible language?
A. clarity B. simplicity C. efficiency D. competence
Communication & Mass Media
Physical movements that are symbols with specific meanings assigned by custom are called
a. conventional gestures. b. descriptive gestures. c. indicators. d. affect displays.
Communication & Mass Media