If a customer uses social media to make a complaint, what type of response from the organization will best promote goodwill?

A) A personal response
B) A corporate reply
C) A reply with a link to the corporate policy page
D) A humorous reply
E) A private reply

Answer: A
Explanation: A) Use a personal response, not a corporate reply. Let customers know there is a personal presence behind the computer screen. Rather than quote policy, "speak like a human" by using a friendly tone, showing empathy, and using your real name.

Business

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