Creating a minor league baseball franchise in a major metro market based on the fact that the minor league baseball industry is making a great deal of money (as opposed to determining whether a want or need exists for a minor league baseball team in that market) would be an example of Marketing myopia

According to Professor Edward Freeman, which of the following is true of ethics and corporate responsibility?

A. Managers can benefit their organizations only by growing profits. B. It is not the responsibility of managers to behave ethically when dealing with their stakeholders. C. Managers can benefit their organizations by growing profits as well as behaving ethically toward stakeholders. D. Managers must emphasize ethical behavior toward stakeholders at the cost of growing profits. E. In business, it is a myth that profits and ethical behavior go hand in hand.

Codes of ethics for public relations practitioners have little impact unless they are accepted and applied by their employers

Which two of the following practices is NOT used by public relations firms to encourage ethical practice among their employees? A. Holding regular training sessions on ethical issues D and