When tennis star Roger Federer appears in commercials for Gillete Razor Blades, he is considered:

a. the model
b. the Source
c. the endorser
d. the Spokesperson

Answer: B

Psychology

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Duane Rumbaugh and Sue Savage-Rumbaugh taught a chimp named Kanzi to communicate by pushing buttons on a computer keyboard. Each of the 250 buttons is marked with geometric word-symbol called a(n)

a. abscissa. b. mnemonic. c. lexigram. d. algorithm.

Psychology

The brain is composed of billions of ______.

A. cortices B. neurons C. lobes D. synapses

Psychology