As a sales forecasting technique, market tests:

A. Are more reliable for industrial products than for consumer products
B. Are inexpensive to administer
C. Always provide realistic pictures of potential sales
D. Are often used with a new product or with an improved version of an established one
E. Can be conducted quickly if the manufacturer needs to get the product to market quickly to beat its competitors

Ans: D. Are often used with a new product or with an improved version of an established one