This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message

A) N-Step Theory
B) Magic Bullet Theory
C) Agenda Setting Hypothesis
D) Uses and Gratifications Theory
E) Diffusion Theory

Answer: B

Communication & Mass Media

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Bryan's group thinks that he is a pain in the neck. He seems to disagree for the sake of disagreeing. Bryan is an example of a group deviate

Indicate whether this statement is true or false.

Communication & Mass Media

To speak ethically, you should

A. explicitly call on your audience to behave ethically. B. not encourage unethical behavior in your listeners. C. avoid topics if some of the audience might not agree with you. D. never use material you did not create yourself.

Communication & Mass Media