_______ captures the value of a brand and refers to how customers regard a brand relative to offerings of other competing suppliers (or an offering of an unnamed supplier), based on those customers' knowledge from experience with and learning about

the brand.
a. brand equity
b. branding strategy
c. brand hierarchy
d. brand loyalty

a

Business

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a. true b. false

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The relatively low cost of compliance with the Sarbanes-Oxley Act (SOX) has been a surprising benefit of the act

Indicate whether the statement is true or false.

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