Which of the following is true of a product/service differentiation competitive advantage?
a. It tends to be more attractive to top managers because of its durability.
b. It provides a shorter-lasting competitive advantage compared to cost competitive advantages.
c. It focuses primarily on offering a low priced product or service than that of the competitor.
d. It is subject to continual erosion, as opposed to cost competitive advantages.
ANSWER: a
The durability of a product/service differentiation competitive strategy tends to make it more attractive to many top managers. This strategy exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
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