Which channel and medium combination allows flexibility of multiple formats and channels but can be limited in terms of reach and capability?
A) Written, printed
B) Written, digital
C) Visual, printed
D) Visual, digital
E) Oral, digital
Answer: B
Explanation: B) The written, digital combination of channel and medium allows flexibility of multiple formats and channels, from microblogs to wikis. However, reach and capability can be limited. For example you can only Tweet with those who follow you on Twitter.
You might also like to view...
Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc. and US-based Global Tech. How can Keiko reduce the total customer cost for LZT?
What will be an ideal response?
Frederick Herzberg's two-factor motivation theory focuses on the fit between the employee's needs and abilities and the characteristics of the job and the organization
Indicate whether this statement is true or false.