McCarran-Ferguson Act expressed the intent of the federal government to forever abandon to the states the right to regulate insurance

Jane is a marketing researcher of a cellular service providing firm. She is conducting a market research before the firm decides to launch its 3G services

After deciding on the research approach and instruments, what is the next step that Jane should follow? What are the three things that she is required to consider in this step?

The term "media multitaskers" refers to ________

A) competing brands which use the same media vehicle B) people who absorb more than one medium at a time C) media planners who also head the creative department D) media planners who use more than one advertising medium E) ad agencies whose clients are competitors of each other