Give three examples of visual aids and show how they improve comprehension
Tables, charts, photographs, or other graphic materials?to improve comprehension and add interest. Some of these visuals may be used in presentation software, such as PowerPoint, to support an oral presentation.
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According to the BrandAsset® Valuator model, strong new brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still C) high knowledge–evidence of past performance–a lower level of esteem, and even lower relevance, energy, and differentiation D) high levels on energy, differentiation, relevance, knowledge, and esteem E) low levels on energy, differentiation, relevance, knowledge, and esteem
Which of the following is an advantage of sales-wave research?
A) It gives surprisingly accurate results on advertising effectiveness. B) It allows the brand to gain favorable shelf position. C) It guarantees immediate brand recognition and high sales volume. D) It can be implemented quickly with a fair amount of security. E) It easily creates a buzz in the minds of customers.