The two pivotal factors that distinguish one competitive strategy from another boil down to:
a. (1) whether the company has a customer value proposition, profit formula, and collection of valuable resources; and (2) whether the company's market target is broad or narrow.
b. (1) whether the company focuses on low cost, and (2) whether the company chooses offensive or defensive moves to counter the rivals.
c. (1) whether the company chooses offensive or defensive moves to counter its rivals, and (2) whether the company's market target is broad or narrow.
d. (1) whether the company has to deal with strong competitive forces, and (2) whether the company chooses offensive or defensive moves to counter its rivals.
e. (1) whether the company's market target is broad or narrow, and (2) whether the company is pursuing a competitive advantage linked to lower costs or differentiation.
Answer: e. (1) whether the company's market target is broad or narrow, and (2) whether the company is pursuing a competitive advantage linked to lower costs or differentiation.
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