In which of the following circumstances would the use of a

reference as an attention-getter be most necessary?

a. when you are delivering a persuasive speech
b. when the speaking event is momentous
c. when the audience is multi-generational
d. when you want to improve your credibility

b

Communication & Mass Media

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Mass media professionals draw on consistent moral principles and discard those that are inconsistent

Indicate whether this statement is true or false.

Communication & Mass Media

According to Hofstede (1991) and Smith (2015), ________ refers to an attempt to shun ambiguous situations.

A. heurism B. self-disclosure C. uncertainty avoidance D. prediction

Communication & Mass Media