Kane is doing a presentation on the classical origins of the word "rhetoric"

Because many people incorrectly assume "rhetoric" is a negative characterization of public speaking, Kane wanted to provide the classical origin of the meaning of this word. He consulted a specialized dictionary that traced the origin of the word. In this example, Kane is using a(n)
A) contrast definition.
B) antonym.
C) etymology.
D) synonym.
E) analogy.

C

Communication & Mass Media

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A public in public relations is defined as

A) any group of people with more than one member B) any organized special interest group C) any group in which members have a chance of being selected for a focus group D) any group that represents a larger group in society E) any group whose members share a common interest in a particular situation

Communication & Mass Media

One weakness of _______ ratings is that they do not measure the entire nation

a. overnight b. peoplemeter c. passive meter d. pocketpiece e. MNA

Communication & Mass Media