What does USSD stand for?
a. Unstructured supplementary service data
b. Utilization of supplementary searchable data
c. Unique supplementary systems decoded
d. none of the above
Ans: a. Unstructured supplementary service data
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The first phase of the value creation and delivery sequence is ________ that represents the "homework" marketing must do before any product exists
A) choosing the value B) providing the value C) communicating the value D) considering the value E) acquiring the value
The _______ furnishes extensive consultation and advice, customization of offerings, frequent face-to-face encounters with supplier personnel, and a complete range of value-added services
a. efficient, low-cost transactional experience b. high-touch, consultative experience c. flexible, multi-access-point experience d. one-stop shopping experience