Are complaints a good indicator of customer satisfaction? Why or why not?
What will be an ideal response?
No. Studies show that while customers are dissatisfied with their purchases about 25 percent of the time, only about 5 percent complain. The other 95 percent either feel complaining is not worth the effort or don't know how or to whom to complain. They just stop buying.
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Which of the following entries would be made as the result of the revenue recognition principle?
A) Service Expense 1,000 Service Revenue 1,000 B) Accounts Receivable 1,000 Service Revenue 1,000 C) Salaries Expense 1,000 Accounts Payable 1,000 D) Depreciation Expense 1,000 Accumulated Depreciation 1,000
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors
A) Social classes B) Societal norms C) Reference groups D) Universal cultures E) Social networks