What audience-related challenges can be found in the following scenario? MTV wants to launch an educational "Rock the Vote" campaign designed to get its young listeners to register to vote. Those producing the radio spots are concerned that if their listeners have never taken part in the electoral process, they may be inclined to resist any message for the simple reason that registering involves
a behavioral change.
A) inattention
B) misperception
C) lack of motivation
D) inertia
D
You might also like to view...
Shawn's household includes his parents, his grandmother, and his two brothers. Theirs is a household of __________ relationships
Fill in the blank with correct word
Liam has just transferred from a community college to a large university. He is aware that
this new culture will likely be more formal and less friendly than his old school, and he wants to make a good impression. Therefore, one of the ways Liam adapts is to address each of his professors as "Doctor" until and unless he is told differently. What type of adaptation has Liam used? A) topical adaptation B) explanatory adaptation C) adaptation through comparisons D) adaptation through language choice