Identify the four pillars of brand equity, according to brand asset valuator model

A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience

C

Business

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Indicate whether the statement is true or false

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Performance reports for sales departments should compare actual revenue versus budgeted

A) revenue. B) cost. C) return on investment. D) profit.

Business