Why segment and target?
a. To decide how to price your products
b. To decide what magazines are the best places for your ads
c. To adapt your product or service to the customer's taste
d. All of the above are good reasons for segmenting and targeting.
Answer: d. All of the above are good reasons for segmenting and targeting.
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_____ are costs that are shared in the manufacturing and marketing of several products in a product line
a. Overhead costs b. Fixed costs c. Joint costs d. Opportunity costs
Which of the following goals is MOST important to a system-development project?
A. The system to be developed makes the most efficient use of current IT resources. B. The system to be developed does not compromise the security of existing systems and controls. C. The system to be developed meets organizational goals and objectives. D. The system to be developed is approved by the project feasibility committee.