Risks can arise from:
A) the use of new technology.
B) resistance to change.
C) availability of critical resources.
D) member inexperience with technology or the business area.
E) all of the above.
E
Explanation: E) The goal of this activity is to outline the communication procedures among management, project team members, and the customer. The communication plan includes when and how written and oral reports will be provided by the team, how team members will coordinate work, what messages will be sent to announce the project to interested parties, and what kinds of information will be shared with vendors and external contractors involved with the project.
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If a company wanted to make sure an integrated approach is used in marketing communications, then the best approach would be to:
A) hire a full-service agency B) use a boutique agency C) use a media service company to buy media time, but do the creative with freelancers D) utilize different companies for each aspect of the advertising campaign
What are the implications of American ethnic subcultures for marketers?
What will be an ideal response?