The main purpose of a global supply-chain network is to ________
A) eliminate the need for distribution intermediaries
B) consolidate the number of freight forwarders
C) maximize a firm's competitive advantage
D) re-organize a firm's corporate structure
C
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Answer the following statement(s) true (T) or false (F)
1. . Marketers must select only one sales promotion technique aimed at consumers, such as coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs. 2. Coupons are the oldest and most widely used form of sales promotion. 3. . A dentist offers a deal in which customers who have had two teeth whitening services over the last year get the third one free. This is an example of a sampling program to stimulate repeat purchases. 4. One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game. 5. A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.
Business demand that ultimately comes from the demand for consumer goods is known as ________ demand
A) derived B) negative C) primary D) consumer E) elastic