In order to join the IMF, a country must contribute a certain sum of money, called a ________

In the portfolio matrix, a _____ is in a low-growth market, but the product has a dominant market share; it is an SBU that generates more money than it needs to maintain its market share

a. problem child b. dog c. star d. cash cow

Hill's Science Diet dog food has been available at pet stores and veterinary clinics for years. The manufacturer of Hill's recently developed Hill's Science Diet for dogs with sensitive skin. This product differs from the company's previous product offerings because it produces healthy skin and shiny coats. Hill's other dog food was not designed for dogs with sensitive skin. What type of advertising should be used for the new Hill's Science Diet for dogs with sensitive skin?

a. innovative b. promotional c. introductory d. pioneering