Should an organization's strategies be reactive, proactive, or both?

Support your answer.

What will be an ideal response?

It is suggested that both reactive and proactive strategies are necessary for the organization to be effective. A strategic plan that positions the firm for long-term expectations, but is modified by the firm's experience as it moves forward is preferable to a rigidly held long-term plan or reactions to short-term experience without a long-term plan.