Campaign communication goals first must have which one of the following sets of characteristics?
a. They need to be measurable and cost-effective.
b. They need to be executable and measurable.
c. They need to be based on organization’s priorities.
d. They need to be relatable to target audiences.
b. They need to be executable and measurable.
Communication & Mass Media
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The competing conflict style reflects a high concern for self and a low concern for the group
True False
Communication & Mass Media
The _____ organizational pattern is especially useful when you want to describe an event or process such as purchasing a house
A) topical B) cause-effect C) problem-solution D) temporal
Communication & Mass Media