The process of providing information to decision makers wherever they are is called:

A) lateral communication.
B) communication feedback.
C) information dissemination.
D) upward communication.

Answer: C

Business

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Ratios that measure a firm's financial leverage are known as _____ ratios.

A. asset management B. long-term solvency C. short-term solvency D. profitability E. market value

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When a customer believes Black and Decker makes the best and most reliable tools, this is an example of:

A) brand parity B) brand equity C) brand cooperation D) brand decision

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