In an AOA network diagram, _____ occur when two or more activities follow a single node

Market segments that can be effectively reached and served are ________

A) measurable B) accessible C) substantial D) actionable E) profitable

A product idea is ________

A) the way consumers perceive an actual or potential product B) the knowledge and awareness of a product among consumers C) a possible product that the company can see itself offering to the market D) a detailed version of the new product idea stated in meaningful consumer terms E) the testing of new product concepts with groups of target consumers