Becky wants to buy a new cell phone. She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use. In this scenario, Becky is obtaining information using a(n)__________information source
Fill in the blanks with correct word.
ANSWER: nonmarketing-controlled
Becky is obtaining information using a nonmarketing-controlled information source. A nonmarketing-controlled source is a product information source that is not associated with marketers promoting a product. One example of this type of source is personal sources, such as family and friends. Becky is making use of personal sources by asking her friends to recommend a phone to buy.
You might also like to view...
Capital One produces a single product, which it sells for $8.00 per unit. Variable costs per unit equal $3.20. The company expects short-term fixed costs to be $7,200 for the coming month, at the projected sales level of 20,000 units. Management is considering several alternative actions designed to improve operating results. In conjunction with this, they have created a profit-planning (that is, a CVP) model, which can be used to evaluate different scenarios.Capital One's management believes that a 10% reduction in the selling price will increase sales volume by 10%. If this plan is implemented, then operating profit should:
The following information is provided by Horowitz Systems
Project A Project B Project C Project D Initial investment $422,000 $206,000 $550,000 $500,000 PV of cash inflows $580,000 $392,000 $814,000 $408,000 Payback period (years) 3.6 3.2 4.0 2.0 NPV of project $158,000 $186,000 $264,000 $92,000 What is the profitability index for Project C? (Round your answer to two decimal places.) A) 1.48 B) 1.38 C) 1.26 D) 1.23