Branch Managers from two competing firms get together for lunch and agree that they could save an advertising cost if one business closed on high-end properties in the area and the other business focus on more affordable housing. This is:

a. price-fixing.
b. a tie-in Arrangement.
c. Legal since it lowers costs and may benefit Consumers.
d. Market allocation

Answer: d. Market allocation

Business

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When marketers shift their focus from single transactions to creating ongoing relationships through high-engagement, experiential, customer journeys it is an example of a ______.

outsourcing force technological force competitive force business force

Business

Customers who fall under the hostage group are completely satisfied, have high loyalty, and are very supportive of the company

Indicate whether the statement is true or false

Business