In order to be the most effective, the performance management process should occur ________

Which type of media schedule is used for products in the latter stages of the product life cycle that are advertised on a reminder basis?

a. unremitting b. continuous c. trailing d. intermittent

Several office supply companies decide to combine into one large company. What is this called?

(A) Vertical merger. (B) Horizontal merger. (C) Conglomerate. (D) Multinational corporation.