If P(A) = 0.75, P(A ? B) = 0.86, and P(A ? B) = 0.56, then P(B) =

Direct marketing includes all of the following EXCEPT:

a. Direct selling b. Guerilla marketing c. Home shopping network d. Using e-tailers

When a company introduces a new product under a strongly established brand name, the length of time to reach the threshold point where advertising is effective is normally shorter

Indicate whether the statement is true or false