What are the concerns associated with the use of video news releases by television media?

What will be an ideal response?

The use of video news releases (VNRs) by television media has caused a stir with the public because some VNRs are used unedited, without objective commentary, or without a mention that the VNR was supplied by an outside source. In addition, because firms almost always integrate their own products, services, or professionals into the video, many people feel that the result is an implied endorsement of that firm by a medium. Watchdog groups have argued that the practice of using these materials without attribution violates the Federal Communication Commission's rules that require disclosure of any sponsorship.