If you had been an ACOG public relations official, how might you have responded to the mayor's joke about using journalists for target practice?
What will be an ideal response?
You should have encouraged the mayor to apologize and say the remark was an
ill-advised attempt at humor. Perhaps turning the joke back on himself, the
mayor could have offered to show his true leadership abilities by volunteering to
be the first target. Self-deprecating humor often deflects criticism. But more
importantly, you should have convinced the ACOG leadership to listen to and
attempt to resolve the difficulties faced by the media.
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Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________
A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C
When a group establishes standards or goals for evaluating possible solutions, they are
developing their ________. A) problem definitions B) criteria C) relationships D) solutions