There are two types of commercial paper: express and implied

a. True
b. False
Indicate whether the statement is true or false

False

Business

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The difference between the price for which travel agencies can obtain the service and the price they can charge when selling the service is called ____

A. commission B. markup C. discount D. value-added service

Business

Customer loyalty, commitment, and equity are all factors that can build ________

A) brand equity B) brand positioning C) brand alliances D) brand personality E) brand knowledge

Business