According to Maslow's Hierarchy, a sales manager's habit of giving fancier automobiles to his/ her senior salespeople is an example of an attempt to satisfy their "belongingness and social needs."

When a company develops a trademark the costs directly related to securing it should generally be capitalized. Which of the following costs associated with a trademark would not be allowed to be capitalized?

a. Attorney fees. b. Consulting fees. c. Research and development fees. d. Design costs.

In constant sum scaling, respondents allocate a constant sum of units, such as points, dollars or chips among a set of stimulus objects with respect to some criterion

Indicate whether the statement is true or false