What is the main purpose of the executive summary in a marketing plan?
What will be an ideal response?
The executive summary presents a brief summary of the main goals and recommendations of the plan for management review, helping top management find the plan's major points quickly.
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Deed restrictions are created by
A. the local building commission. B. the planning commission. C. action of law. D. the grantors.
Early notions of mass communication viewed mass society as both passive recipients of media messages and vulnerable to being manipulated. Which best describes current thinking?
A. Audiences are more vulnerable and passive than ever before. B. Television viewing in particular creates increased activity in the right hemisphere of viewers' brains. C. Internet use has led to increasingly passive recipients at the end of message transmission systems. D. Active receivers are not uniformly affected by mass communication messages. E. All of the above.