A contingency is an event or problem that could occur and that must be planned for by having people and resources in place to deal with it

Which of the following is not true of secondary data, or information?

A) They have been collected for a purpose. B) They are almost always a part of a marketing research project. C) They are widespread and readily available. D) They are difficult to find because you must first petition the researcher to get the data. E) You can conduct a search for secondary information on virtually any topic quickly and efficiently.

Employment trends in public relations indicate that ________

A) hiring of people from diverse cultures has decreased in the last decade B) entry-level practitioners frequently earn more than $100,000 per year C) fewer women than men are entering the field D) the long-term future of public relations appears to be steady and strong