A comprehensive document that helps the entrepreneur analyze the market and plan the business strategy is a
a. mission statement.
b. business plan.
c. marketing strategy.
d. scan of the environment.
b
Business
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Which of the following is a type of validity that examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria?
A) content validity B) criterion validity C) construct validity D) coefficient validity E) Type II validity
Business
A retailer can shift credit management responsibilities to others via the use of third-party credit organizations (such as MasterCard and/or Visa) or through the use of debit cards
Indicate whether the statement is true or false
Business