The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers

When CFS fights residential and commercial fires, it uses a substance called "fast water" to improve the flow rate of the water they spray on the buildings

The department expected to use approximately 2 gallons of fast water per hour of fire fighting and has budgeted $2.50 per gallon of the material. During the 2009 fiscal year, CFS expected to use 18,750 hours fighting 1,250 residential and commercial fires or an average of 15 hours per fire. By the end of the year, CFS had spent 20,000 hours fighting residential and commercial fires and had used 42,000 gallons of fast water. CFS's total fast water expenditure for the year was $115,000. Calculate the following variances for CFS's fast-water usage and indicate whether they were favorable or unfavorable. Be sure to add up the flexible (partial) variances and check to make sure that sum equals the total variance. a. CFS's total fast-water cost variance for the 2009 fiscal year b. the portion of the fast-water cost variance that was due to volume c. the portion of the fast-water cost variance that was due to quantity d. the portion of the fast-water cost variance that was due to cost

Pan Am being the first airline to fly a Boeing 747 jumbo jet is an example of a __________ objective

a. technological leadership b. social contribution c. strengthening of national security d. all of the above