Explain the distribution structure followed in business markets
What will be an ideal response?
ANSWER: Many consumer products pass through a distribution system that includes the producer, one or more wholesalers, and a retailer. In business marketing, however, channels of distribution are typically shorter. Direct channels, where manufacturers market directly to users, are much more common. The use of direct channels has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes. One such technique is called a business-to-business online exchange, which is an electronic trading floor that provides companies with integrated links to their customers and suppliers. The goal of B-to-B exchanges is to simplify business purchasing and to make it more efficient.
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