A clothing store that begins selling shoes is an example of
A) horizontal diversification
B) synergistic diversification
C) vertical integration
D) horizontal integration
B
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Property taken by the local government under the power of eminent domain must have:
a. the property zoning b. fair and just compensation to the landowner c. a use not necessarily for the public good d. All of the above
Which of the following represents the objective of a cognitive social marketing campaign?
A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Help people with obesity to implement lifestyle changes.