The implementation of marketing practices directed outside the business to create value and to form productive customer relationships is called ________
A) internal marketing
B) external marketing
C) relationship marketing
D) social marketing
E) business marketing
B
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The holding period return (HPR) can appropriately be used to
A) compare the yield on investments held for any time period. B) compare returns among investments that are held for the same period of time. C) isolate realized capital gains. D) determine the required reinvestment rate for long-term investments.
Which of the following is commonly true of the default settings for most commercially available wireless access points?
A) The security level is set at the factory and cannot be changed. B) Security is set to an adjustable level that changes depending on the wireless network the device is connected. C) Security is set to the lowest level that the device is capable of handling. D) Security is set to the highest level that the device is capable of handling.