Which of the following is a sales promotion tool that is consumer franchise building in nature?
A) price-off packs
B) contests and sweepstakes
C) consumer refund offers
D) trade allowances
E) frequency awards
E
Business
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Interactivity that enables product customization alters industry structure by reducing the threat of substitutes
Indicate whether the statement is true or false
Business
When an intangible asset becomes worthless,
A) it should remain on the books at its existing carrying value. B) its remaining carrying value should be written off immediately as a loss. C) prior years' accounting records should be adjusted retroactively. D) its remaining carrying value should be amortized over 20 years.
Business