Describe the differences between brand extensions and flanker brands
What will be an ideal response?
Brand extensions use an established brand name on goods or services not related to a core brand. Flanker brands are brands used by a company in a category in which the company currently has an offering.
Business
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If annual GDP is $100 billion and the MS is $20 billion, the velocity of money (VM) is ________.
a. 2 b. 5 c. 20 d. 50 e. none of the above
Business
When formulating goals and objectives for an MPR plan, the ________ should be one of the first considerations
A) firm's brand names B) target audience C) industry's trends D) advertising budget E) firm's vision
Business