BestFoods Inc, a well-known producer of breakfast cereals, has decided to hire producers in different countries so that the cereals marketed under their brand are locally produced in the respective countries
This would not only appeal more to consumers who preferred domestically produced goods, but would also create jobs in the host-country enhancing the brand's image further. This is an example of ________.
A) management contracting
B) franchising
C) greenfield venturing
D) contract manufacturing
E) straight extension
D
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Which one of the following statements is a key feature of both TQM and Six Sigma?
A) Quality is primarily the responsibility of all employees in the organization. B) Quality is primarily the responsibility of the quality control department. C) Quality is primarily the responsibility of the production department. D) Quality is primarily the responsibility of top management.
Which of the following actions distinguishes firms pursuing a transnational business strategy from firms using other business strategies?
A) responding to local challenges and opportunities quickly B) exerting strong control over its subsidiaries C) striking a balance between centralization and decentralization D) responding to global challenges and opportunities quickly E) standardizing product offerings to achieve economies of scale