Describe the different ways of categorizing CRM
What will be an ideal response?
There are three general ways of thinking and talking about CRM. First, one can look at CRM purely from a functional perspective. In this view, there are two types of CRM; either sales force automation or customer support related. From a business strategy perspective one can view CRM as a business, technology, or customer relationship initiative. From an implementation perspective, CRM systems can be operational, analytical, or collaborative in their focus. Each perspective helps to explain the complex facets of CRM.
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Vintage, one of the largest companies in the United States, produces a vast range of goods which includes cameras, home appliances, and personal-care products
The company also competes vigorously in the services market by managing a number of hotels and hospitals. Vintage entered the real-estate industry in the last decade and proved to be a success in that field too. Considering the vast range of products and services Vintage sells, which sales-force structure would you consider appropriate for the company? Explain the reasons for your answer.
An insurable interest is created when an insurer has ownership of the item being insured
Indicate whether the statement is true or false