The backfire effect refers to situations when:
a. rewards offered are too large to create sustained change
b. the low price offered is too low to create loyal customers
c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior
d. feelings of regret cause a person to go back on his or her choice
c. when feelings of hypocrisy are induced a person changes his or her attitude rather than behavior
Communication & Mass Media
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What sort of reaction do trigger words invoke in listeners?
A) emotional B) rational C) judicial D) critical
Communication & Mass Media
_____ are based on the belief that traits and abilities are specific to a particular context or relationship.
a. Attributions b. Interdependent self-perceptions c. Independent self-perceptions d. Uncertainty reductions
Communication & Mass Media